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At Solis, the sales strategy has been every bit as thoughtful as the design itself. Darren and the team at PRD Penrith have taken a personal, hands-on approach, meeting buyers face to face, sharing the vision, and prioritising genuine conversations over hard selling. With a deep understanding of the Penrith market, they’ve challenged traditional approaches by introducing a premium penthouse collection and strategically releasing and holding back selected floor plans to meet demand. Rather than chasing volume or relying on gimmicks, the focus remains on trust, transparency and local insight. It’s about connecting the right people with the right homes, and ensuring every buyer feels confident, informed and genuinely excited about where they’re choosing to live. The result is a campaign that consistently achieves strong interest and premium square metre rates across the board.