The Atrium

2023
Client
ABA Group
Type
Residential Development
Location
Penrith
Total GR
$24,570,000
Nestled in the vibrant heart of Penrith. The Atrium stands as a boutique development of 38 one, two & three bedroom apartments. We achieved 25 sales from enquires, with a $635K lift in GR during sales campaign using a display apartment strategy. The Atrium offers a unique blend of modern living & premium design. PRD were selling agents & settlements team
Deliverables
3.99% enquiry to sale conversion
16.85% enquiry to appointment conversion
23.66% appointment to sales conversion
760 enquiries – 197 appointments – 38 sales
The Architects have been able to focus on lifestyle & living by utilising The Atriums light giving properties to best effect. Internally some of the apartments have extraordinary design elements. Some feature ensuites to all bedrooms, others walk in robes or work from home options. The inclusion of ducted air-conditioning ensures a comfortable environment year-round, with state-of-the-art appliances in the kitchen reflecting a commitment to both style and functionality. The exterior of The Atrium is a testament to timeless elegance, showcasing a contemporary brick veneer that harmonises with the surrounding urban landscape, enhanced by selectively placed louvres & angled highlight windows.
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