Solis

2024
Client
Astina & CBG
Type
Residential Development
Location
Penrith
Total GR
$78,800,000
Solis by Astina is Penrith's most aspirational development yet. PRD achieved excellent results with 3038 total enquiries.
Deliverables
2.90% enquiry to sale conversion
12.96% enquiry to appointment conversion
22.40% appointment to sales conversion
Uplift in prices from launch $4,000,000
Solis by Astina is Penrith's most aspirational development yet. A new level of lifestyle and luxury has been curated through a collection of 1, 2 & 3 bedroom residences and a series of exclusive penthouses and terraces. With uninterrupted vistas of the Blue Mountains whilst still maintaining a CBD address and access to a first of its kind amenity.
Darren Latty at Solis by Astina
At Solis, the sales strategy has been every bit as thoughtful as the design itself. Darren and the team at PRD Penrith have taken a personal, hands-on approach, meeting buyers face to face, sharing the vision, and prioritising genuine conversations over hard selling. With a deep understanding of the Penrith market, they’ve challenged traditional approaches by introducing a premium penthouse collection and strategically releasing and holding back selected floor plans to meet demand. Rather than chasing volume or relying on gimmicks, the focus remains on trust, transparency and local insight. It’s about connecting the right people with the right homes, and ensuring every buyer feels confident, informed and genuinely excited about where they’re choosing to live. The result is a campaign that consistently achieves strong interest and premium square metre rates across the board.
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